Ewan The Dream Sheep

Multi-award winning and best-selling baby sleep soother.


Sweet Dreamers





Inventor of the Sweet Dreamers product range, Lynda, is a mum to six lovable and lively children (although now grown up and three of them work for the family business!). Like most parents, it was sometimes a struggle to put her newborn to sleep. Discovering that there was nothing suitable on the market, she was determined to invent a product range to help soothe restless babies and promote the formation of a healthy sleep pattern.

After researching and canvassing valuable input from sleep experts, university departments and medical professionals, she contacted GBE to help bring these products to life.


The Brief

A blue and orange graphic of a clipboard with a checklist.

Sweet Dreamers approached GBE in 2008 to design and develop a working model of a sound player/electronic musical box alongside the associated firmware, ensuring it is suitable for manufacture. This device would be placed inside a plushie to form Ewan the Dream Sheep which GBE helped to design.

GBE was also tasked with optimising, compressing, and filtering the sound files to incorporate the code efficiently into the product, whilst keeping good sound quality.

Our Approach

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Throughout the design process, GBE produced several prototypes and sound samples. These were sent to Sweet Dreamers for acceptance and feedback. From there, GBE was able to refine and deliver an excellent product which met the design specification and satisfied manufacture requirements.

With many years’ experience within the electronics toy industry, GBE worked collaboratively with Sweet Dreamers to understand their expertise and research in healthy sleep patterns. This close partnership continues to this day, with GBE providing electronic and mechanical design in addition to manufacturing support for their wonderful range of sleep-aid products.

The Solution

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Multi-award winning, super cute Ewan the Dream Sheep is more than just a cuddly sheep. He admits four different low frequency soothing sounds, which are proven to calm and relax babies, coupled with a soft red glow from his cuddly tummy.

With over 1 million sold globally, GBE is proud to a part of this fantastic journey to help babies and toddlers get a peaceful night sleep – which of course means parents get a great night’s sleep as well.

Features Include:

  • Soft cuddly toy with light and sound features to lull baby into a peaceful sleep.
  • Plays 4 ‘pink noise’ soothing sounds: vacuum cleaner, rainfall, harp melody and a recording of the womb.
  • All sound sequences feature a resting heartbeat in the background - not computer generated.
  • Light and sound display features a 20-minute timer with automatic shut off and volume control.
  • Soft pink glow mimics the womb environment to help comfort and soothe.
  • Attaches easily to cot bars, pushchairs and car seats using Velcro tail.

See Ewan in action

Ewan the Dream Sheep Shop - https://sweetdreamers.co.uk/collections/ewan-the-dream-sheep

Sweet Dreamers Blog - https://sweetdreamers.co.uk/blogs/family